Digital Marketing Foundations and Strategy 5th Edition
$10.00Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts
English | 2024 | Original PDF | 448 Pages
ISBNs: 0357720733, 0357720776, 9780357720776, 9780357720738
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND
STRATEGY, 5th EDITION provides students with a comprehensive
understanding of digital marketing. Using strategy concepts as its
foundation helps students to easily translate material from other
marketing and business courses into the practice of digital marketing.
Chapters combine marketing theory and conceptual frameworks to provide
students with a foundational understanding of digital marketing issue.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes
relevant updates on the impact of the COVID pandemic as well as trends
in account-based marketing and Google algorithm updates. Regal and
regulatory issues as well as AI and marketing automation are integrated
throughout the text.
