Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
ISBNs: 1292193336, 0273786547, 978-1292193335, 9781292193335, 978-0273786542, 9780273786542
English | 2022 | Original PDF | 680 Pages
· Which strategies and tactics are needed to develop and implement a Digital Business?
· How do we work out where to put our investment?
· What are the things that have to happen in an organisation to make a Digital Business successful?
· How should businesses select the best digital technology, media and insight sources to compete?
This
new edition of Dave Chaffey’s bestselling book, joined this time by
fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide
to answering these tough questions. Written in an engaging and
informative style, Digital Business and E-Commerce Management will give
you the knowledge and skills to be able to handle the speed of change
faced by organisations in the digital world.
In this seventh
edition of the book, Chaffey, Hemphill and Edmundson-Bird bring
together the most recent academic and practitioner thinking. Covering
all aspects of digital business including strategy, digital comms and
transformation, Digital Business and E-Commerce Management gives you the
benefit of:
· A structured approach to review, plan and implement a digital business strategy for all types of organisation
· The latest on digital marketing techniques in SEO, social media comms and content marketing
· All new case studies providing examples of organisations and their experiences of digital business and e-commerce
· A brand new chapter introducing the concepts of digital business transformation and growth hacking
Whether
you’re a student studying digital business and e-commerce, a marketer
or a business manager, Digital Business and E-Commerce Management is the
essential text to help you understand and apply the concepts of
‘Digital’, strategy and implementation.