Author(s) | John Byrom, Dominic Medway, Alessio Cavicchi, Cristina Santini | |
Year | 2019 | |
Pages | 307 | |
Language | English | |
Format | ||
Size | 9 MB | |
Publisher | Woodhead Publishing | |
ISBN | 0081020376, 978-0081020371, B07KG58G7S |
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
This book is a volume in the Consumer Science and Strategic Marketing series.